How many P's are there in digital marketing?

 Planning to hire an advertising agency? Make sure they are familiar with the 7 Ps of digital marketing.

 

When the 7 Ps were proposed, no one ever imagined how business (brands) and consumer behavior would change. With the introduction of computers and later smartphones; marketing has changed to digital marketing. Digital marketing services in Delhi NCR are using marketing techniques to sell on digital channels like apps, websites, social media, and search engines. 

Let’s look at the old 7 Ps - Product, price, promotion, place, people, process, and physical evidence. It started with 4 P’s and now it has evolved to 7. 

P1 - a product(service) that helps meet customer needs/wants. 

P2 - a price customer would have to pay

P3 - a place where you have to make it available to your customers

P4 - promoting your product/service to your customers

P5 - a system/process that helps deliver the product

P6 - an experience using the physical environment while making a purchasing decision

P7 - the people who work for you and interact with the customer. 

Any advertising agency which you hire will plan your marketing strategy around the 7 Ps. But when it comes to digital marketing, all the digital marketing services in Delhi NCR now work on the 7 Ps from the perspective of the exposure customer have to digital platforms. Let’s see what’s different as per digital marketing. 

While in digital marketing too, you have a product which you are willing to sell at a price; the other P’s need to be different. A lot has changed how a customer perceives a brand and what kind of experience they wish to have while using their products. Even if you are trying to reach your target audience through digital channels, you still need an advertising agency to help you grow your business. 

The place has evolved and the world is borderless. You can sell to anyone, anywhere with a website. Promotion involves more than one-way communication with consumers. You have so many social media platforms, where you can promote as well as communicate with your target audience. You people now play a more important role now. Your people are the core of your digital marketing strategy. An effective digital marketing strategy must focus on the process and physical environment/experience. They can help you create a brand presence and credibility. They help you position your brand and monitor its performance. While hiring any digital marketing company in Delhi, you must ensure their build your digital marketing strategy around these new 7 Ps.

The development of a successful marketing plan to grow your business depends on the ability of the digital marketing company. Greytoyellow is a digital marketing company in Delhi, that offers result-oriented and client-specific marketing plans that are based on the above 7Ps.